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CINEMAS
CRITERION KINEMA
Mr Frank Pearce was
a draper at 13 and 14 Cornwall Street, adjacent to the Plymouth Market complex. He had
obviously been enthused by the cinematograph because in April 1920 he submitted plans for
the conversion of his shop into a cinema. The Council's officials inspected the premises
and granted a licence on February 7th 1921. It was the only premises in the Three
Towns to be known as a 'Kinema'.
At 3pm on Thursday February 10th 1921 the Mayor of Plymouth, Mr W S Knight,
opened the Criterion Kinema. [1]
Advertising
itself as 'The Smart Set Cinema', the initial programme, nearly three hours
long, comprised "The Temperamental Wife" featuring Constance Talmadge
followed by the more serious "The Polar Star". [1] |
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The proceeds
of the first two performances were handed over to the Mayor's Unemployment Fund. In
his opening address, the Mayor reminded the audience that 'the unemployed ..... would
continue to need public assistance until the undetermined future brought us days of
prosperity again'. He continued, 'Coming to me of late have been men who, having
striven as long as possible to keep off the Fund, have been absolutely driven to my
parlour to admit their need for help for their families. I remember many of these men as
holding important positions and living comfortably in the past'
[1]. The prices of
admission ranged from 9d to 2s 3d.
The
Criterion was converted for "talkies" and reopened on Tuesday July 19th 1932
with Jeanette MacDonald starring in "The Lottery Bride".
At 11am on
Sunday September 3rd 1939 came the announcement that Britain had declared war on
Germany. According to the adverts in the local press, the Criterion was showing
Columbia's "You Can't Take it with You" starring Jean Arthur, Lionel Barrymore
and James Stewart. The feature film for the following week's film would be
"Christine".
No further
cinema adverts appeared in newspapers until the following Saturday, September 9th
1939. The 600-seat Criterion was not included. It is known that Weaver to
Wearer, the tailoring chain, were to occupy the building (see the photograph above of the
blitzed premises) but it is believed they never opened.
Sources (incomplete):
[1] "Mayor and New Cinema:
The Unemployed", Western Evening Herald, Plymouth, February
11th 1921.
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